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Marketing Library
Our marketing library gives you access to the latest research, reports and analysis. Search for subjects of interest or browse popular categories below.

Featured White Papers & Resources

Bold Brands Drive Revenue with Storytelling

The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how... more
     

Multi-channel Marketing: Orchestrate message, channels and countries

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals... more
     

Integrated Co-op Marketing

One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines... more
     

Marketing Research

Advertising Agencies

Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies  
    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems , Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
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