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The Upshot Institute Marketing Technology Resource Center provides access to hundreds of white papers, webinars, podcasts and other valuable materials. We also include access to our huge vendor directory featuring over 1,000 marketing technology providers. Joining is easy, FREE and we guarantee you'll drop at least 15 pounds by joining. Click here to complete the ultra-fast FREE registration. (Did we mention its FREE?)
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    FEATURED VENDORS
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  • Featured Papers & Resources
    Harnessing Collective Intelligence to Improve New Product Introduction
    Leverage the tacit knowledge in your organization to improve decision making, increase control, and proactively reduce risk.
    10 Key Online Marketing Trends for 2010
    Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
    Key Performance Indicators to Align the Contract Management Process With Your Sales Process
    The merger of contract management processes with sales processes will become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. According to a recent study by Aberdeen Group: "Within the next two years, the percentage of a company?s revenue that is dictated by contracts will increase from 56% to 68%." From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company?s long term success.
    Saepio Distributed Marketing Series: Marketer's Guide to Exploding Brand Value at the Local Level
    Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
    The Dirtiest Word in Business.
    In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
    SPECIAL REPORT
    Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time"
    Website to Email to Chat to Phone:  How well are your channels working together? Download this January 2009 Forrester Research Whitepaper and learn the best practices and mission-critical steps necessary to ensure your customers receive a consistent and seamless experience as they move across channels. 

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