Home >
Ad Networks |
 |
|
|
|
Ad Networks - A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. |
 |
|
Results 1 - 25 of 75 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Advertising: The Lines Are Blurred |
| By : VMS |
Published Date: Aug 11, 2009 |
|
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Download Now
|
 |
|
|
|
Action Guide to Lead Management Success |
|
|
Want to squeeze more out of your existing leads? This report is a primer for marketers to increase sales conversions at a lower cost. Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database. To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.
Download Now
|
 |
|
|
|
Building B2B Brands with Search Marketing |
|
|
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Download Now
|
 |
|
|
|
|
|
|
|
Seven Steps to Effective Customer Lifecycle Communications - Webinar |
|
|
In this half-hour on-demand webinar, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing.
Download Now
|
|
|
|
|
|
|
|
|
Making the Business Case for Enterprise Marketing Software |
|
|
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
Download Now
|
 |
|
|
|
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success |
|
|
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
Download Now
|
 |
|
|
|
Recessionary Marketing: Automation Makes It Click |
|
|
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
|
 |
|
|
|
10 Steps to a Successful CRM Implementation |
|
|
CRM has proven its ability to enhance business performance time and time again. However, the path to effective implementation is not always easy & complexities often arise as a result of trying to align an entire company behind the concept.
Download Now
|
 |
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
 |
|
|
|
|
|
How Smart Brands are Beating Recession with DRTV |
|
|
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Download Now
|
 |
|
|
|
|
|
Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers |
|
|
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
Download Now
|
 |
|
|
|
|
|
How Do You Score? Silverpop Benchmark Study of Lead-Management Practices |
|
|
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Download Now
|
|
|
|
|
Email Marketing Goes Social |
|
|
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
|
 |
|
|
|
|
|
Improving Your Online Presentation Skills |
| By : Arkadin |
Published Date: Feb 27, 2009 |
|
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
Download Now
|
 |
|
|
|
Staying Ahead of the Changing Media Landscape |
|
|
Rapid media changes make it challenging for PR professionals to keep up. Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
Download Now
|
 |
|
|
|
Aberdeen Group: Cross-Channel Campaign Management |
|
|
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Download Now
|
|
|
|
|
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
|
|
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Download Now
|
|
|
|
| |
|
|
|
Results 1 - 25 of 75 matches |
Sort Results By : Published Date | Title | Company name |
|
 |
|
