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Results 1 - 19 of 19 matches |
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Nine Strategies for B2B's Greatest Lead Generation Content Tool: The White Paper |
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In this paper emedia lays out the nine common applications of B2B white papers today, and colors our list with real-world examples taken from our 12 years of experience driving sales leads using quality client white papers. This paper is designed to invigorate your content planning, and to help you decide how white papers can best drive your lead generation program.
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Breaking Out Of The Funnel: An Look Inside the Mind of the New BtoB Buyer |
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Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are:
•More educated about solutions and competition than ever before
•More opportunistic and impulsive in their buying behavior
•More resourceful and connected to other buyers
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Marketing Data: 50+ Marketing Charts & Graphs |
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HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools. This presentation is available in PDF and PPT formats for your own use. as a PPT file and PDF file for your own use.
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Digital Marketing Budges Increase in 2010 |
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According to an Econsultancy survey conducted in association with ExactTarget of more than
1,000 marketers, the shift of marketing budgets from traditional channels to digital channels
will continue to rise in 2010.
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Exploiting Behavioral Analytics Throughout Internet Sites |
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Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics. Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
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Building Instant Networks to Grow Your Media Business |
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In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
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EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Data Driven Marketing |
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This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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Cost-Effectively Reaching the In-Market Auto Buyer |
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Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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Ad Networks and How to Choose Them |
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This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Results 1 - 19 of 19 matches |
Sort Results By : Published Date | Title | Company name |
