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Results 1 - 25 of 37 matches |
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Five Tips to Better Digital Customer Conversations |
| By : Aprimo |
Published Date: Apr 19, 2010 |
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This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.
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Nine Strategies for B2B's Greatest Lead Generation Content Tool: The White Paper |
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In this paper emedia lays out the nine common applications of B2B white papers today, and colors our list with real-world examples taken from our 12 years of experience driving sales leads using quality client white papers. This paper is designed to invigorate your content planning, and to help you decide how white papers can best drive your lead generation program.
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10 White Paper Marketing Tips by Larry Chase |
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When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and webinars make up the bulk of ads for emedia's online properties and the solo emails sent once a week to subscribers. See what pops, and what lays an egg.
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Outsource lead generation for your small business |
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Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
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It's Not Just About Leads: Sell More by Speaking Your Customer's Language |
| By : Jigsaw |
Published Date: Feb 25, 2010 |
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How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language?
No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
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Call Tracking Simplified |
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Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Top Five Reasons to Investigate Call Tracking |
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You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers
about the accountability of web marketing.
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Why Lead Generation Fails |
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Why Lead Generation Fails reveals the common six mistakes that cause problems in lead generation marketing and how to turn efforts into powerful customer acquisition channels.
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Business.com's 2009 Business Social Media Benchmarking Study |
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Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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Aberdeen Study: Next Generation Web Content Management |
| By : Sitecore |
Published Date: Nov 04, 2009 |
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This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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The Definitive Guide to Lead Nurturing |
| By : Marketo |
Published Date: Oct 08, 2009 |
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Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well.
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Building B2B Brands with Search Marketing |
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Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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Connect with New Customers over the Phone |
| By : Marchex |
Published Date: May 18, 2009 |
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Did you know that, on average, calls convert at 10 times the rate of clicks to a website? Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Results 1 - 25 of 37 matches |
Sort Results By : Published Date | Title | Company name |
