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Results 1 - 25 of 104 matches |
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Integrated Co-op Marketing |
| By : Balihoo |
Published Date: May 28, 2010 |
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One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program |
| By : Balihoo |
Published Date: Apr 29, 2010 |
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As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals.
Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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Solutions for Email Subscriber Management |
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Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.
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Email Marketing Field Guide |
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Today's subscribers want (an expect) to have personal, relevant, one-to-one relationships with you. But what's the best way to give them exactly what they want?
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Interactive Marketing Integrations Showcase |
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It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems
impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.
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5 Things You Don't Know About ExactTarget...But Should |
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As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.
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15 Trade Secrets of Email Service Providers |
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Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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22 Quick Tips for Better Email Marketing |
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Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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Total Engagement Marketing: 10 Ways to Improve Email Marketing Response in 2010 |
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Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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Omniture Customer Success Showcase |
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More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.
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Effective Email Marketing Strategies to Create Lifelong Subscribers |
| By : Bronto |
Published Date: Feb 18, 2010 |
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The reality is that your subscriber relationship is very similar to any relationship. It starts with a date, doubts can occur, breakups may happen, or lifelong partnerships are made. As a marketer, these steps are all part of the lifecycle so it's important to be able to identify the phases and read the cues of your subscriber relationship.
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The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
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Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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Video Landing Pages: A Powerful New Email Marketing Application |
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This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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An Interactive Path to Better Web Analytics |
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Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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Marketing in Transactional Email The Legal Way A Bronto |
| By : Bronto |
Published Date: Jan 17, 2010 |
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Marketing professionals are no stranger to CAN-SPAM. However, we were a bit surprised this year after seeing the results of our CAN-SPAM quiz. While most people answered the majority of questions correctly, it is clear that some need a bit more help understanding what a transactional message is and how CAN-SPAM applies. So consider this a crash course.
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5 Resolutions Every Marketer Must Make in 2010 |
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Research shows that those who explicitly make New Year's resolutions are 10 times more likely to achieve their goals than those who don't. Lucky for you, we've come up with five resolutions that will be key to marketer success in 2010.
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Results 1 - 25 of 104 matches |
Sort Results By : Published Date | Title | Company name |
