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Press Release Marketing

A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

Results 1 - 10 of 10 matches Sort Results By : Published Date | Title | Company name
The Presentation Secrets of Steve Jobs
By : Citrix Online Marketing UK DWA Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
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Citrix Online Marketing UK DWA
The Dirtiest Word in Business.
By : Airfoil PR Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
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Airfoil PR
"Just Married" Advertising & PR
By : VMS Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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VMS
The Expanding Role of the PR Professional
By : Vocus, Inc Published Date: Dec 16, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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Vocus, Inc
Planning for PR Success: Four Keys to Prepare for 2009
By : Vocus, Inc Published Date: Dec 16, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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Vocus, Inc
Search Engine Optimization for Press Releases
By : Vocus, Inc Published Date: Dec 16, 2008
Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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Vocus, Inc
Five Tips for Delivering Great PR for Less Money
By : Vocus, Inc Published Date: Dec 16, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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Vocus, Inc
Integrating Marketing and PR for SEO Success
By : Vocus, Inc Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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Vocus, Inc
The Changing Face of PR
By : Cymfony Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
 
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