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Social is the next Search: Is Your Site Ready?
By : Gigya Published Date: Jul 26, 2010
Join us for this on-demand webinar from Gigya - Social is the next Search: Is Your Site Ready? Learn more about balancing your social media strategy with three experts Jeremiah Owyang, David Yovanno, and Seth Greenberg.
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Gigya
10 Principles for Building an Effective Human Capital Plan
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Here are 10 principles to follow in order to build an effective human capital plan for your organization.
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TriNet GQPSF Marketing
Webinar: Get You Questions on Health Care Reform Answered
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Learn about the legislation and its impact to small businesses. Get your questions on health care reform answered, and hear what other business leaders are asking, through a live Q&A session with TriNet's expert on regulatory affairs.
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TriNet GQPSF Marketing
Webinar: Leveraging Social Networks to Find Top Talent and Quality Leads
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Find out how to use social networks to find top talent and leads.
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TriNet GQPSF Marketing
Is it time to fire your interactive agency?
By : Tocquigny Published Date: Jul 12, 2010
Our whitepaper shows you the key indicators to look out for when assessing your agency relationship.
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Tocquigny
Local Franchise Marketing Playbook
By : Balihoo Published Date: Jul 09, 2010
A 24-page e-book, this is the definitive guide to Local Franchise Marketing.
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Balihoo
The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content
By : TRUSTe Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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TRUSTe
How to Leverage Social Media Relationships with Real-Time Collaboration Tools
By : Citrix Online Marketing UK DWA Published Date: Jul 02, 2010
This eBook explores how organisations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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Citrix Online Marketing UK DWA
How Top UK Brands Win with Social Commerce
By : Bazaarvoice Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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Bazaarvoice
Social Identity: 7 Best Practices for Driving Registrations
By : Gigya Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
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Gigya
Social Commerce Trends Report: Key takeaways from Social Commerce Summit 2010
By : Bazaarvoice Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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Bazaarvoice
Integrated Co-op Marketing
By : Balihoo Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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Balihoo
Ten Steps to Effective Email Marketing
By : Aprimo Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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Aprimo
The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program
By : Balihoo Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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Balihoo
Capturing and engaging today's educated consumers for measurable results
By : Aprimo Published Date: Apr 01, 2010
New ways to answer questions about the effectiveness of both traditional and interactive online marketing programs.
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Aprimo
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
7 Tips to Boost Online Conversion
By : Unica Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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Unica
Web 2.0: Engaging Customer Passion
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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SDL Web Content Management Solutions
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Jan 07, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
CMOs Plan for Higher Social Media Measurability in 2010
By : Bazaarvoice Published Date: Dec 17, 2009
Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.
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Bazaarvoice
Get Them Talking: How Growing Participation Chains Will Grow Sales
By : Bazaarvoice Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Bazaarvoice
ROI of Common Short Code and SMS Mobile Marketing
By : Neustar Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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Neustar
Social Media Listening, Measuring, and Engagement Primer
By : Radian6 Published Date: Jun 30, 2010
Understanding social media best practices for business is important, especially if you're just getting started. You'll also need a plan that will help you capitalize on these new communication channels.
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Radian6
Who's Blogging What: 2010 Facebook Page Marketing Guide
By : HubSpot, Inc. Published Date: Jun 11, 2010
Facebook has grown into an essential online marketing channel, with over 600 million users worldwide. But how should businesses create, manage, and grow their Facebook pages? This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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HubSpot, Inc.
 
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