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Webinar: Get You Questions on Health Care Reform Answered
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Learn about the legislation and its impact to small businesses. Get your questions on health care reform answered, and hear what other business leaders are asking, through a live Q&A session with TriNet's expert on regulatory affairs.
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TriNet GQPSF Marketing
Local Franchise Marketing Playbook
By : Balihoo Published Date: Jul 09, 2010
A 24-page e-book, this is the definitive guide to Local Franchise Marketing.
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Balihoo
Building Your Opt-In Contact List: A Step-by-Step Guide to Collecting Email Addresses
By : Campaigner Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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Campaigner
Ten Steps to Effective Email Marketing
By : Aprimo Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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Aprimo
The ROI of Trust: Building Business Success in an Era of Privacy and Trust Concerns
By : TRUSTe Published Date: May 06, 2010
This whitepaper will explore how business leaders like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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TRUSTe
Solutions for Email Subscriber Management
By : Net Atlantic Published Date: Mar 04, 2010
Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.
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Net Atlantic
Emailing in the Dark: What European Email Marketers Don't Understand about Deliverability
By : Return Path Published Date: Jun 21, 2009
Do you know where your email goes? Do you understand how your ESP or IT team defines "delivered"? Sent minus bounce does not equal delivered. If your email doesn't make it to the inbox, it can't get a click! 15% (or more of email) doesn't get delivered to the inbox.
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Return Path
New Tools for Rich, Relevant and Rewarding Emails for Your Subscribers
By : Return Path Published Date: Jun 24, 2010
Email marketers have always wanted to send the right email to the right person at the right time, in a way that was so irresistible that the buyer would surely want to click through. But there were technological limits to how rich an email could be. Today there are exciting new tools to help you realize your "marketer's fantasies" - email that is richer and more compelling, relevant and effective. So you can replace all those one-size-doesn't fit all email blasts with a few custom-tailored communications that spur engagement and action. In this paper, you'll get learn about three new tools that enable you to easily create dynamic and engaging emails that make subscribers want to click; how to maximize response by choosing the right tool and message; and find out why emails delivered with "images on" will make your messages really POP!
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Return Path
MarketingSherpa's 25 Marketing Lessons - A Complimentary eBook
By : HubSpot, Inc. Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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HubSpot, Inc.
Email Marketing Field Guide
By : Exact Target Published Date: May 07, 2010
Today's subscribers want (an expect) to have personal, relevant, one-to-one relationships with you. But what's the best way to give them exactly what they want?
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Exact Target
The Response Rates of Personalized Cross-Media Marketing Campaigns
By : Mindfire Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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Mindfire
Lifecycle Email Marketing: Your Top Lifecycle Email Marketing Questions Answered
By : WhatCounts Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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WhatCounts
Six Best Practices to get Maximum Return & Revenue from your Million-Plus Email Database
By : WhatCounts Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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WhatCounts
TurboTax: Tax Preperation Service Uses Cotweet to Streamline Twitter Usage, Decrease Reponse Time
By : Exact Target Published Date: Apr 27, 2010
TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.
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Exact Target
Interactive Marketing Integrations Showcase
By : Exact Target Published Date: Apr 16, 2010
It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.
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Exact Target
5 Things You Don't Know About ExactTarget...But Should
By : Exact Target Published Date: Mar 22, 2010
As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.
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Exact Target
15 Trade Secrets of Email Service Providers
By : Net Atlantic Published Date: Mar 19, 2010
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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Net Atlantic
22 Quick Tips for Better Email Marketing
By : StrongMail Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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StrongMail
Total Engagement Marketing: 10 Ways to Improve Email Marketing Response in 2010
By : Net Atlantic Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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Net Atlantic
Omniture Customer Success Showcase
By : Exact Target Published Date: Feb 19, 2010
More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.
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Exact Target
Effective Email Marketing Strategies to Create Lifelong Subscribers
By : Bronto Published Date: Feb 18, 2010
The reality is that your subscriber relationship is very similar to any relationship. It starts with a date, doubts can occur, breakups may happen, or lifelong partnerships are made. As a marketer, these steps are all part of the lifecycle so it's important to be able to identify the phases and read the cues of your subscriber relationship.
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Bronto
Seamless Video Email Has Arrived: Best Practices for Dramatically Increasing Response Rate & Success
By : WhatCounts Published Date: Feb 04, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
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WhatCounts
The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path
By : Return Path Published Date: Feb 02, 2010
Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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Return Path
Video Landing Pages: A Powerful New Email Marketing Application
By : Flimp Media Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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Flimp Media
Marketing in Transactional Email The Legal Way A Bronto
By : Bronto Published Date: Jan 17, 2010
Marketing professionals are no stranger to CAN-SPAM. However, we were a bit surprised this year after seeing the results of our CAN-SPAM quiz. While most people answered the majority of questions correctly, it is clear that some need a bit more help understanding what a transactional message is and how CAN-SPAM applies. So consider this a crash course.
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Bronto
 
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