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Competitive Analysis

Competitive Analysis - The assessment and analysis of the respective strengths and weaknesses of a business against its competitors - this might include their product, staff policy or marketing strategies.

Results 1 - 25 of 36 matches Sort Results By : Published Date | Title | Company name
Key Performance Indicators to Align the Contract Management Process With Your Sales Process
By : EchoSign Published Date: Jul 23, 2010
The merger of contract management processes with sales processes will become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. According to a recent study by Aberdeen Group: "Within the next two years, the percentage of a company?s revenue that is dictated by contracts will increase from 56% to 68%." From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company?s long term success.
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EchoSign
Employee Retention: How to keep the keepers and maintain optimal turnover levels
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
This white paper outlines how managers can determine whom to keep, how to treat those who leave, and what to do to retain those necessary to the organization.
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TriNet GQPSF Marketing
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
MarketingSherpa's 25 Marketing Lessons - A Complimentary eBook
By : HubSpot, Inc. Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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HubSpot, Inc.
Crafting Messages that Sell: How to Build Your Value Proposition & Create a Competitive Advantage
By : Jigsaw Published Date: May 12, 2010
In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it
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Jigsaw
CareerBuilder's Ultimate Recruitment Guide
By : Moveo - CareerBuilder Published Date: Apr 20, 2010
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
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Moveo - CareerBuilder
Get the Ultimate Recruitment Guide
By : CareerBuilder Published Date: Apr 20, 2010
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
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CareerBuilder
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online
By : Bloofusion Published Date: Mar 01, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Bloofusion
Keys to Choosing the Right SEO Firm
By : WebiMax Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
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WebiMax
Aberdeen Study: Next Generation Web Content Management
By : Sitecore Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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Sitecore
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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HubSpot, Inc.
How to Create A Sales & Marketing Love Affair Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business.
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HubSpot, Inc.
5 Tips for Selecting an SEO firm: A Guide to Help You Hire the Best, and Avoid the Worst
By : ComCorp Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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ComCorp
A Model Culture for the University of the 21st Century
By : Senn Delaney Published Date: Aug 21, 2009
Interview with Ohio State University President Dr. Gordon Gee The Ohio State University President Dr. Gordon Gee discusses his passion and progress on creating a "One University", high-performance culture to take the largest university in the U.S. from excellence to eminence. On the global stage, it is part of his vision to build a new model for the university of the 21st century: more agile, more responsive, less insular and less bureaucratic.
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Senn Delaney
Multilateral Online Marketing (MOM) Demo
By : Fathom SEO. Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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Fathom SEO.
Save time. Lower costs. Using Web conferences.
By : Netviewer Published Date: Jul 17, 2009
The economic crisis has ushered in stormy days. Sales have collapsed, production lines are idled, and employees are being laid off. There is no doubt about it: companies must find ways to save money. Business travel is one area where they are cutting back. The November 2008 issue of the German business travel magazine DMM reported on a survey conducted by the National Business Travel Association in the United States. Three-quarters of travel managers who participated in the survey agreed that video and Web conferences are increasingly replacing business travel because of its potential to save money.
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Netviewer
Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions
By : Vision Critical Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Vision Critical
How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer
By : Vision Critical Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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Vision Critical
Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market
By : Vision Critical Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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Vision Critical
How Roxy's "style squad" helps keep their brand ahead of the game
By : Vision Critical Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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Vision Critical
Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing
By : SAS Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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SAS
Creating Superior Business Results Through a Thriving State of Mind
By : Senn Delaney Published Date: Aug 21, 2008
Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
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Senn Delaney
Cultural Clash in Mergers and Acquisitions
By : Senn Delaney Published Date: Aug 21, 2008
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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Senn Delaney
Demand and sales funnel analytics
By : IBM Cognos Marketing Ogilvy Published Date: Jul 29, 2010
How forward thinking marketing organizations deliver competitive differentiators.
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IBM Cognos Marketing Ogilvy
 
Results 1 - 25 of 36 matches Sort Results By : Published Date | Title | Company name
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