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Results 1 - 25 of 28 matches Sort Results By : Published Date | Title | Company name
Improve your testing and your marketing ROI with this FREE white paper.
By : ion interactive Published Date: Jul 12, 2010
This all new Guide to Testing is the most valuable, up to date, plain English walk-through of the high-ROI world of online optimization. With this complete, 14-page guide in hand you'll be prepared to plan and execute competition-killing online optimization. You'll get the latest and greatest strategies and tactics from the testing leaders at ion interactive - where our customers' results average 3x the industry averages.
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ion interactive
Local Franchise Marketing Playbook
By : Balihoo Published Date: Jul 09, 2010
A 24-page e-book, this is the definitive guide to Local Franchise Marketing.
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Balihoo
7 Ways to Test and Improve Campaign Results
By : ion interactive Published Date: Jun 17, 2010
Learn what to test and how to make it happen fast in this new strategy brief. In this white paper we'll demonstrate how you can begin launching landing pages and in-depth A/B and MVT tests quickly and easily. We also cover seven different types of landing experiences you can put together (without web developers) to start increasing your conversions. Take control of your campaigns to get the right message out faster!
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ion interactive
TRUSTe Helps Budweiser's Budshop.com Increase Revenue per Visit 13%
By : TRUSTe Published Date: Jun 17, 2010
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
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TRUSTe
Privacy Assessment Overview
By : TRUSTe Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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TRUSTe
Integrated Co-op Marketing
By : Balihoo Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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Balihoo
Goodbye Landing Page Bloopers. Hello Higher Conversion Rates.
By : ion interactive Published Date: May 10, 2010
This white paper will help you find and fix landing page bloopers so you can increase conversion rates and drive up your online marketing ROI.
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ion interactive
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
7 Tips to Boost Online Conversion
By : Unica Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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Unica
Managing Global Web Sites
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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SDL Web Content Management Solutions
From Web Analytics to Customer Analytics: Making Web Data Personal
By : Unica Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Unica
Conversion optimization strategies for the large enterprise
By : ion interactive Published Date: Jun 02, 2009
How is conversion optimization for large organizations different than for anyone else? The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.
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ion interactive
Conversion Focused Landing Pages for Online Marketing ROI
By : ion interactive Published Date: Feb 15, 2008
A landing page should be much more than just a page a visitor lands on. It should be a conversion focused experience that matches user needs to specific actions that can be taken to fill those needs.
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ion interactive
The Response Rates of Personalized Cross-Media Marketing Campaigns
By : Mindfire Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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Mindfire
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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HubSpot, Inc.
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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HubSpot, Inc.
Return Conversions; How one Metric can change your Entire Company's Culture
By : Fetchback Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Fetchback
Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate
By : HubSpot, Inc. Published Date: Aug 26, 2009
No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch.
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HubSpot, Inc.
Live Help: The Power of Click to Call and Click to Chat
By : Art Technology Group, Inc Published Date: May 22, 2009
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
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Art Technology Group, Inc
ConocoPhillips: Electronic News You Can Use
By : Zmags, Corp. Published Date: Apr 27, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
By : Zmags, Corp. Published Date: Apr 27, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Zmags, Corp.
Live Help: The Power of Click to Call and Click to Chat
By : ATG Published Date: Apr 21, 2009
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.
Download Now
ATG
How to maximize conversions for digital campaigns at minimal cost
By : Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
Guru's Guide to Email Marketing Success
By : Lyris Published Date: Oct 21, 2008
Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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Lyris
 
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More Website Analytics Topics
Heatmapping And Eyetracking, Conversion Analysis, A/B Testing, Multivariate And Taguchi Method
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