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Results 1 - 25 of 107 matches Sort Results By : Published Date | Title | Company name
Is it time to fire your interactive agency?
By : Tocquigny Published Date: Jul 12, 2010
Our whitepaper shows you the key indicators to look out for when assessing your agency relationship.
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Tocquigny
Improve your testing and your marketing ROI with this FREE white paper.
By : ion interactive Published Date: Jul 12, 2010
This all new Guide to Testing is the most valuable, up to date, plain English walk-through of the high-ROI world of online optimization. With this complete, 14-page guide in hand you'll be prepared to plan and execute competition-killing online optimization. You'll get the latest and greatest strategies and tactics from the testing leaders at ion interactive - where our customers' results average 3x the industry averages.
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ion interactive
7 Ways to Test and Improve Campaign Results
By : ion interactive Published Date: Jun 17, 2010
Learn what to test and how to make it happen fast in this new strategy brief. In this white paper we'll demonstrate how you can begin launching landing pages and in-depth A/B and MVT tests quickly and easily. We also cover seven different types of landing experiences you can put together (without web developers) to start increasing your conversions. Take control of your campaigns to get the right message out faster!
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ion interactive
Privacy Assessment Overview
By : TRUSTe Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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TRUSTe
Goodbye Landing Page Bloopers. Hello Higher Conversion Rates.
By : ion interactive Published Date: May 10, 2010
This white paper will help you find and fix landing page bloopers so you can increase conversion rates and drive up your online marketing ROI.
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ion interactive
The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program
By : Balihoo Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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Balihoo
Five Tips to Better Digital Customer Conversations
By : Aprimo Published Date: Apr 19, 2010
This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.
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Aprimo
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
7 Tips to Boost Online Conversion
By : Unica Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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Unica
Managing Global Web Sites
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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SDL Web Content Management Solutions
ROI of Common Short Code and SMS Mobile Marketing
By : Neustar Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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Neustar
From Web Analytics to Customer Analytics: Making Web Data Personal
By : Unica Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Unica
Conversion optimization strategies for the large enterprise
By : ion interactive Published Date: Jun 02, 2009
How is conversion optimization for large organizations different than for anyone else? The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.
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ion interactive
Conversion Focused Landing Pages for Online Marketing ROI
By : ion interactive Published Date: Feb 15, 2008
A landing page should be much more than just a page a visitor lands on. It should be a conversion focused experience that matches user needs to specific actions that can be taken to fill those needs.
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ion interactive
Earning More from Existing Customers:How Consumer-Centric Pricing is Growing Revenue & Profitability
By : Acxiom Corporation Published Date: May 25, 2010
This predictive solution can provide quantitative support for decisions related to pricing rationale, segmentation, offer strategies and retention impacts, and deliver dramatic margin gains over time. The solution allows clients to significantly improve their visibility into the varying levels of customer's price sensitivity impact on demand/revenue.
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Acxiom Corporation
MarketingSherpa's 25 Marketing Lessons - A Complimentary eBook
By : HubSpot, Inc. Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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HubSpot, Inc.
The Response Rates of Personalized Cross-Media Marketing Campaigns
By : Mindfire Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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Mindfire
Hitwise Credit Card Report
By : Hitwise Published Date: Feb 17, 2010
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
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Hitwise
Steps to Strengthen Your Brand Licensing Portfolio
By : Dependable Solutions Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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Dependable Solutions
Call Tracking Simplified
By : Mongoose Metrics Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Mongoose Metrics
Top Five Reasons to Investigate Call Tracking
By : Mongoose Metrics Published Date: Feb 14, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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Mongoose Metrics
Video Landing Pages: A Powerful New Email Marketing Application
By : Flimp Media Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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Flimp Media
Why Lead Generation Fails
By : Response Mine Published Date: Jan 26, 2010
Why Lead Generation Fails reveals the common six mistakes that cause problems in lead generation marketing and how to turn efforts into powerful customer acquisition channels.
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Response Mine
Holiday Retail Recap 2009
By : Hitwise Published Date: Jan 20, 2010
Learn which retail websites were successful this holiday season and how trends differed this year from years past. This webcast also covers what holiday content and gifts consumers searched and the shifts in audience profiles for the 2009 holiday season.
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Hitwise
 
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Heatmapping And Eyetracking, Conversion Analysis, A/B Testing, Multivariate And Taguchi Method
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