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Multivariate And Taguchi Method


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Improve your testing and your marketing ROI with this FREE white paper.
By : ion interactive Published Date: Jul 12, 2010
This all new Guide to Testing is the most valuable, up to date, plain English walk-through of the high-ROI world of online optimization. With this complete, 14-page guide in hand you'll be prepared to plan and execute competition-killing online optimization. You'll get the latest and greatest strategies and tactics from the testing leaders at ion interactive - where our customers' results average 3x the industry averages.
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ion interactive
7 Ways to Test and Improve Campaign Results
By : ion interactive Published Date: Jun 17, 2010
Learn what to test and how to make it happen fast in this new strategy brief. In this white paper we'll demonstrate how you can begin launching landing pages and in-depth A/B and MVT tests quickly and easily. We also cover seven different types of landing experiences you can put together (without web developers) to start increasing your conversions. Take control of your campaigns to get the right message out faster!
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ion interactive
Goodbye Landing Page Bloopers. Hello Higher Conversion Rates.
By : ion interactive Published Date: May 10, 2010
This white paper will help you find and fix landing page bloopers so you can increase conversion rates and drive up your online marketing ROI.
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ion interactive
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
7 Tips to Boost Online Conversion
By : Unica Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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Unica
From Web Analytics to Customer Analytics: Making Web Data Personal
By : Unica Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Unica
Conversion optimization strategies for the large enterprise
By : ion interactive Published Date: Jun 02, 2009
How is conversion optimization for large organizations different than for anyone else? The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.
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ion interactive
Conversion Focused Landing Pages for Online Marketing ROI
By : ion interactive Published Date: Feb 15, 2008
A landing page should be much more than just a page a visitor lands on. It should be a conversion focused experience that matches user needs to specific actions that can be taken to fill those needs.
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ion interactive
The Response Rates of Personalized Cross-Media Marketing Campaigns
By : Mindfire Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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Mindfire
ConocoPhillips: Electronic News You Can Use
By : Zmags, Corp. Published Date: Apr 27, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
By : Zmags, Corp. Published Date: Apr 27, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Zmags, Corp.
5 Steps to Effective Web Measurement
By : Omniture Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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Omniture
Overcoming Three Challenges Facing the Direct Marketer
By : Offermatica Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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Offermatica
 
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