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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 265 matches Sort Results By : Published Date | Title | Company name
Key Performance Indicators to Align the Contract Management Process With Your Sales Process
By : EchoSign Published Date: Jul 23, 2010
The merger of contract management processes with sales processes will become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. According to a recent study by Aberdeen Group: "Within the next two years, the percentage of a company?s revenue that is dictated by contracts will increase from 56% to 68%." From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company?s long term success.
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EchoSign
Slide Show Webinar: Consumer Impact of Travel Site Performance
By : Akamai Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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Akamai
Signs of the Times: Getting the Most Benefit from Trust Endorsement Marks and Seals
By : TRUSTe Published Date: Jul 16, 2010
This white paper compares the various trust marks and seals available today, the benefits they provide, and which are complementary and which overlap. It will also discuss ways TRUSTe can offer a comprehensive approach to trust.
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TRUSTe
Grow Your Business by Building Consumer Trust
By : VeriSign Published Date: Jul 14, 2010
As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.
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VeriSign
Seven Reasons Customers Do Business, Online and Offline
By : VeriSign Published Date: Jul 12, 2010
This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.
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VeriSign
Do You Deserve to be Trusted? Key considerations for building & maintaining a trusted online brand
By : TRUSTe Published Date: Jul 09, 2010
This paper outlines the key areas where businesses need to focus on as they assess their integrity practices. It also provides a steppingstone to developing a comprehensive framework that will underlie an effective business integrity strategy.
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TRUSTe
The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content
By : TRUSTe Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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TRUSTe
Five ways to persuade your target audiences
By : SDL Web Content Management Solutions Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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SDL Web Content Management Solutions
TRUSTe Helps Budweiser's Budshop.com Increase Revenue per Visit 13%
By : TRUSTe Published Date: Jun 17, 2010
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
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TRUSTe
Privacy: Building Business Success on Trust
By : TRUSTe Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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TRUSTe
Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+
By : TRUSTe Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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TRUSTe
Privacy Assessment Overview
By : TRUSTe Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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TRUSTe
Choosing a Strategic Sourcing Model for Localization
By : Jonckers Published Date: May 17, 2010
Do you need to revamp or launch your company's translation and/or localization plan? How do you know? Where do you start? This free whitepaper from Jonckers Translation & Engineering will help you see where and why your organization needs to implement or improve localization based on your company's needs.
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Jonckers
Ten Steps to Effective Email Marketing
By : Aprimo Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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Aprimo
Creating Consumer Confidence: The Secret Ingredient of Internet Success
By : VeriSign Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
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VeriSign
The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program
By : Balihoo Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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Balihoo
Best Practices Guide for Building Localization Kit
By : Jonckers Published Date: Apr 29, 2010
Jonckers Best Practices Guide for Building Localization Kit includes detailed checklists to help you prepare for your next localization project whether you work on software, documentation, training or marketing materials. Download yours today!
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Jonckers
Saepio Distributed Marketing Series: Marketer's Guide to Exploding Brand Value at the Local Level
By : Saepio Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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Saepio
The Dirtiest Word in Business.
By : Airfoil PR Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
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Airfoil PR
The Five Steps to Sales and Marketing Synergy
By : Aprimo Published Date: Apr 19, 2010
This white paper offers five steps to help marketers get on the road to success in the relationship with sales.
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Aprimo
Five Tips to Better Digital Customer Conversations
By : Aprimo Published Date: Apr 19, 2010
This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.
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Aprimo
3 Keys to Effective B2B Website Redesign RFPs
By : White Horse Published Date: Mar 24, 2010
Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.
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White Horse
Web 2.0: Engaging Customer Passion
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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SDL Web Content Management Solutions
Managing Global Web Sites
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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SDL Web Content Management Solutions
Multi-channel Marketing: Orchestrate message, channels and countries
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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SDL Web Content Management Solutions
 
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