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Slide Show Webinar: Consumer Impact of Travel Site Performance
By : Akamai Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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Akamai
Employee Retention: How to keep the keepers and maintain optimal turnover levels
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
This white paper outlines how managers can determine whom to keep, how to treat those who leave, and what to do to retain those necessary to the organization.
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TriNet GQPSF Marketing
10 Principles for Building an Effective Human Capital Plan
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Here are 10 principles to follow in order to build an effective human capital plan for your organization.
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TriNet GQPSF Marketing
Webinar: Leveraging Social Networks to Find Top Talent and Quality Leads
By : TriNet GQPSF Marketing Published Date: Jul 21, 2010
Find out how to use social networks to find top talent and leads.
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TriNet GQPSF Marketing
Signs of the Times: Getting the Most Benefit from Trust Endorsement Marks and Seals
By : TRUSTe Published Date: Jul 16, 2010
This white paper compares the various trust marks and seals available today, the benefits they provide, and which are complementary and which overlap. It will also discuss ways TRUSTe can offer a comprehensive approach to trust.
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TRUSTe
Grow Your Business by Building Consumer Trust
By : VeriSign Published Date: Jul 14, 2010
As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.
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VeriSign
Seven Reasons Customers Do Business, Online and Offline
By : VeriSign Published Date: Jul 12, 2010
This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.
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VeriSign
Local Franchise Marketing Playbook
By : Balihoo Published Date: Jul 09, 2010
A 24-page e-book, this is the definitive guide to Local Franchise Marketing.
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Balihoo
Do You Deserve to be Trusted? Key considerations for building & maintaining a trusted online brand
By : TRUSTe Published Date: Jul 09, 2010
This paper outlines the key areas where businesses need to focus on as they assess their integrity practices. It also provides a steppingstone to developing a comprehensive framework that will underlie an effective business integrity strategy.
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TRUSTe
The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content
By : TRUSTe Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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TRUSTe
Five ways to persuade your target audiences
By : SDL Web Content Management Solutions Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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SDL Web Content Management Solutions
TRUSTe Helps Budweiser's Budshop.com Increase Revenue per Visit 13%
By : TRUSTe Published Date: Jun 17, 2010
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
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TRUSTe
How to Present Product Choices
By : The Jellyvision Lab Published Date: Jun 17, 2010
This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.
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The Jellyvision Lab
Social Commerce Trends Report: Key takeaways from Social Commerce Summit 2010
By : Bazaarvoice Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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Bazaarvoice
Consumer Response to Travel Site Performance
By : Akamai Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Akamai
Privacy: Building Business Success on Trust
By : TRUSTe Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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TRUSTe
Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+
By : TRUSTe Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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TRUSTe
Privacy Assessment Overview
By : TRUSTe Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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TRUSTe
Ten Steps to Effective Email Marketing
By : Aprimo Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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Aprimo
Creating Consumer Confidence: The Secret Ingredient of Internet Success
By : VeriSign Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
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VeriSign
Saepio Distributed Marketing Series: Marketer's Guide to Exploding Brand Value at the Local Level
By : Saepio Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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Saepio
The Five Steps to Sales and Marketing Synergy
By : Aprimo Published Date: Apr 19, 2010
This white paper offers five steps to help marketers get on the road to success in the relationship with sales.
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Aprimo
Solutions for Email Subscriber Management
By : Net Atlantic Published Date: Mar 04, 2010
Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.
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Net Atlantic
Web 2.0: Engaging Customer Passion
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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SDL Web Content Management Solutions
Managing Global Web Sites
By : SDL Web Content Management Solutions Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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SDL Web Content Management Solutions
 
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