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Why the Mobile Web is Disappointing End-Users
By : Gomez Published Date: Mar 03, 2010
The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.
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Gomez
Why Web Performance Matters: Is Your Site Driving Customers Away?
By : Gomez Published Date: Mar 03, 2010
More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.
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Gomez
When More Website Visitors Hurt Your Business: Are you ready for peak traffic?
By : Gomez Published Date: Mar 03, 2010
A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.
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Gomez
The 2009 Sales Automation Report
By : Jigsaw Published Date: Feb 26, 2010
This report explores how Best-in-Class organizations achieve a higher Return on Investment (ROI) through a fully realized and supported sales automation strategy. The study highlights best practices from 212 organizations using technology, such as Sales Force Automation (SFA) or Customer Relationship Management (CRM), to automate sales activity.
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Jigsaw
12 Steps to Ensure Successful SaaS Delivery - Protect revenue, renewals & customer satisfaction
By : Gomez Published Date: Feb 03, 2010
Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.
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Gomez
TRUSTe Programs Sheet
By : TRUSTe Published Date: Jan 28, 2010
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
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TRUSTe
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
Holiday Retail Recap 2009
By : Hitwise Published Date: Mar 04, 2010
Learn which retail websites were successful this holiday season and how trends differed this year from years past. This webcast also covers what holiday content and gifts consumers searched and the shifts in audience profiles for the 2009 holiday season.
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Hitwise
Hitwise Credit Card Report
By : Hitwise Published Date: Mar 04, 2010
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
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Hitwise
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online
By : Bloofusion Published Date: Mar 02, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Bloofusion
eMarketer Whitepaper: Optimizing the E-Commerce Experience
By : ATG Published Date: Feb 04, 2010
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.
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ATG
The Team At The Top - Is it Really The Team?
By : Senn Delaney Published Date: Jan 22, 2010
CEOs and their senior leadership of most major corporations are usually highly proficient individuals who run their business units or functions efficiently but they may not work as well together to guide the overall firm.
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Senn Delaney
An Interactive Path to Better Web Analytics
By : Unica Corporation Published Date: Jan 20, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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Unica Corporation
Manufacturing Innovation Network Case Study: Sparking Regional Innovation through Knowledge Sharing
By : IGLOO Software Published Date: Jan 07, 2010
This case study describes how the MIN facilitates local and international transactions, establishes vital business connections and provides a knowledge exchange for sharing information, ideas and expertise.
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IGLOO Software
BlackBerry Partners FundTM Case Study: Online Community Drives Private Equity Deals
By : IGLOO Software Published Date: Jan 07, 2010
Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.
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IGLOO Software
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Dec 09, 2009
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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Acquirgy
European consumer attitudes to mobile commerce - Key barriers and opportunities
By : ATG DWA Published Date: Nov 23, 2009
ATG sponsored an independent research in three key European markets to find out how and why customers shop with their mobile devices ("m-commerce"). Get your insights in this white paper.
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ATG DWA
Optimizing the E-Commerce Experience
By : ATG DWA Published Date: Nov 23, 2009
A new category of online business optimization services has emerged that can be "bolted on" to existing sites and platforms-like rings around a planet-to boost online revenues and performance without major investments. Read this white paper to find out more.
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ATG DWA
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
By : Knowledge Marketing Published Date: Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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Knowledge Marketing
Salesforce CRM Mobile Implementation Guide
By : Salesforce.com Published Date: Oct 22, 2009
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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Salesforce.com
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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Salesforce.com
Seven Domains of Successful SaaS Enterprise Deployments
By : Salesforce.com Published Date: Oct 22, 2009
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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Salesforce.com
The 7 Keys to Mobile CRM Success
By : Salesforce.com Published Date: Oct 22, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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Salesforce.com
 
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