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Usability - A measure of how easy it is for a user to complete a task. In the context of Web pages this concerns how easy it is for a user to find the information they require from a given Web site.

Results 1 - 25 of 42 matches Sort Results By : Published Date | Title | Company name
Demand Generation Technology: How Can It Help You?
By : TreeHouse Interactive Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
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TreeHouse Interactive
Slide Show Webinar: Consumer Impact of Travel Site Performance
By : Akamai Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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Akamai
Grow Your Business by Building Consumer Trust
By : VeriSign Published Date: Jul 14, 2010
As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.
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VeriSign
Seven Reasons Customers Do Business, Online and Offline
By : VeriSign Published Date: Jul 12, 2010
This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.
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VeriSign
The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content
By : TRUSTe Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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TRUSTe
TRUSTe Helps Budweiser's Budshop.com Increase Revenue per Visit 13%
By : TRUSTe Published Date: Jun 17, 2010
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
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TRUSTe
Privacy: Building Business Success on Trust
By : TRUSTe Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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TRUSTe
Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+
By : TRUSTe Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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TRUSTe
Privacy Assessment Overview
By : TRUSTe Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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TRUSTe
The ROI of Trust: Building Business Success in an Era of Privacy and Trust Concerns
By : TRUSTe Published Date: May 06, 2010
This whitepaper will explore how business leaders like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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TRUSTe
The Medical Practice of the Future: Competitively positioning your products and services.
By : Medical Group Management Association (MGMA) Published Date: Sep 23, 2009
In this highly informative piece, authors Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS, healthcare industry leading experts and principal consultants for the MGMA Health Care Consulting Group (www.mgma.com/consulting) have composed an in-depth look at the medical practice of the future that will allow you to learn about the following.
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Medical Group Management Association (MGMA)
MGMA Connexion Magazine
By : Medical Group Management Association (MGMA) Published Date: Jun 25, 2009
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Medical Group Management Association (MGMA)
5 Tips for Advanced Metadata Management
By : Extensis Published Date: Jun 08, 2010
Metadata Management is the process of ensuring that all metadata associated with a digital asset is captured, organized, stored and made available for use by and within other applications. Metadata Management begins at the moment the digital asset is created by an application or captured by digital imaging.
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Extensis
Webinar On Demand: Doing a Website Redesign for 2010 with an Internet Marketing Strategy in Mind
By : HubSpot, Inc. Published Date: Mar 30, 2010
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. Attend this free webinar presented by HubSpot's VP of Marketing, Mike Volpe, to learn stategies for a successful website redesign.
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HubSpot, Inc.
PolicyNet Case Study: Globally Distributed Academics Collaborate with Business Social Software
By : IGLOO Software Published Date: Jan 06, 2010
This case study describes how a business social software solution provides the researchers, students and institutions of PolicyNet with the ability to seek out, share insights and collaborate with their counterparts down the hallway, across the street and around the world.
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IGLOO Software
5 Secrets to Winning at Direct Marketing
By : Guaranteed Direct Published Date: Dec 22, 2009
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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Guaranteed Direct
Email Compliance & Best Practices for Healthcare
By : Net Atlantic Published Date: Dec 08, 2009
How to Keep Compliant, Avoid Mistakes, and Manage a Healthy Member List. Net Atlantic's whitepaper, "Email Compliance & Best Practices for Healthcare" helps healthcare providers and healthcare product and service vendors understand email communications compliance issues. It illustrates how CAN-SPAM forms the foundation of compliance, and also explains why healthcare organizations have to go beyond CAN-SPAM to sustain a truly effective email communications strategy. Healthcare users of email for communications should know how to use these best practices before building their email campaigns.
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Net Atlantic
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to measure the effectiveness of your business website. Duration: 1 Hour Who should attend? Marketing professionals and business owners. No technical experience required. Speaker: Mike Volpe, VP Marketing at HubSpot and co-host of the weekly marketing video podcast HubSpot TV.
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HubSpot, Inc.
How Sales Go Up When You Stop Selling
By : GoldMail Published Date: Aug 27, 2009
There are three key challenges every sales organization needs to overcome. . People resist being sold to . They hide from you behind voice mail and email . No personal connection can be established This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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GoldMail
2009 Gartner Magic Quadrant for Web Content Management
By : Sitecore Published Date: Aug 05, 2009
Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
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Sitecore
Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline
By : Bulldog Solutions Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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Bulldog Solutions
Three Steps to Developing Effective Calls to Action
By : Bulldog Solutions Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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Bulldog Solutions
Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
By : Bulldog Solutions Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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Bulldog Solutions
Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience
By : LeapFrog Interactive Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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LeapFrog Interactive
Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message
By : LeapFrog Interactive Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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LeapFrog Interactive
 
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