| INFORMATION |
| Published : |
Jun 23, 2009 |
| Length : |
4 |
| Type : |
White Paper |
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| Overview : |
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Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop. |
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