Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence. Their responses provide a picture of the challenges that companies are attempting to resolve as they engage social media. In this whitepaper we share the results of these conversations. We also add a tool for you to calculate a social media ROI you can take to your executive management.