European consumer attitudes to mobile commerce - Key barriers and opportunities

Published by ATG, Inc. on Nov 23, 2009

ATG sponsored an independent research in three key European markets to find out how and why customers shop with their mobile devices ("m-commerce"). Participants were asked about current habits and attitudes towards m-commerce, likely purchases and factors that would encourage them to use m-commerce in the future. The research surveyed 2,103 consumers in the UK, France, and Belgium, Netherlands and Luxemburg (BeNeLux) in September 2009. Get your insights in this white paper.