TurboTax is the nation's leading tax preparation software from Intuit Inc. TurboTax makes it easy for Americans to prepare and file both federal and state income tax returns quickly and accurately. Since it was founded in the mid-1980s, TurboTax has relied on word of mouth marketing as its primary growth driver. Over the past four years, TurboTax has increased its presence in social media channels like Twitter as an additional way to engage with its 20 million customers. TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.